LAB GROWN MEAT: Will be known as “clean meat”!

There’s an effort afoot to change the the way people perceive high-tech versions of old-fashioned food—and it’s happening far outside the laboratory. For years, food technology companies have referred to their products as “cultured” or “lab-grown,” but as these new businesses start to make a first foray into the public eye, they are also pushing…

via To lure people put off by the freakiness of lab-made meat, this is what the industry wants to call it — Quartz

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